Video: Possibly the best running socks... ever. SmartWool PHD Elite's creation explained.

Watch as SmartWool's Head of Product Development, John Ramsey, explains the creation of the new PHD Elite Running socks. Arguably the best running socks for men and women.
 

Video Home » Possibly the best running socks... ever. SmartWool PHD Elite's creation explained.


Rate this video
  • 5.0/5 (1 vote)
Plays:
Length: 1:49
embed

Video: The Best Running Sock

I am John Ramsey, I am the Director of Development at SmartWool and I develop socks. I have a passion for running. I started on the road and now I am moving on to the trail. I love to be outside.

I wanted to create the perfect running sock. A sock makes a huge difference. It makes all the difference in the world. This is our first run specific sock collection. It is different than anything we have ever made. It is the perfect combination of weight and performance and durability.

We started from scratch and started to play around with different materials and machines. We did a lot of field testing, myself included. Sometimes on a daily basis. We love to get as much feedback as we can possibly get. The Fan Field testing info helps us develop better product.

When you're running you don't feel your foot ever getting cold or hot. Until now, cusioned socks were on the heavy side. This sock is right in the middle. The fit is so phenomaly different than other socks. When you put it on, you can feel that it just becomes part of your foot.

Women tend to have a more narrow heal. We have a certain size heal pocket for men and we reduce that down for women. Just trying to further enhance the fit of the sock.

With the PHD Runlight Elite, we set out to develop the best fiting, most comfortable run sock. And we did it. This is the best running sock for men and for women.

 

Possibly the best running socks... ever. SmartWool PHD Elite's creation explained. - image 1 from the video

Possibly the best running socks... ever. SmartWool PHD Elite's creation explained. - image 2 from the video

Possibly the best running socks... ever. SmartWool PHD Elite's creation explained. - image 3 from the video

Possibly the best running socks... ever. SmartWool PHD Elite's creation explained. - image 4 from the video

Possibly the best running socks... ever. SmartWool PHD Elite's creation explained. - image 5 from the video

Possibly the best running socks... ever. SmartWool PHD Elite's creation explained. - image 6 from the video

Possibly the best running socks... ever. SmartWool PHD Elite's creation explained. - image 7 from the video

Possibly the best running socks... ever. SmartWool PHD Elite's creation explained. - image 8 from the video

Possibly the best running socks... ever. SmartWool PHD Elite's creation explained. - image 9 from the video

Possibly the best running socks... ever. SmartWool PHD Elite's creation explained. - image 10 from the video


+
1:22
Plays: 51
Length: 1:22
+
1:22
Plays: 215
Length: 1:22
+
0:35
Plays: 11
Length: 0:35
+
1:49
Plays: 312
Length: 1:49
+
1:03
Plays: 531
Length: 1:03
+
0:52
Plays: 82
Length: 0:52
+
1:15
Plays: 819
Length: 1:15
+
0:30
Plays: 174
Length: 0:30
+
1:50
+
0:29
Plays: 54
Length: 0:29



» Be first to receive the latest updates!
Add to My Yahoo!My GoogleMy AOL
BloglinesNewsgatorNetvibes.